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Understanding celebrity word of mouth

Paying a celebrity to do a tweet or a blog post for you is weak marketing. At best, you get a tiny endorsement. But everyone knows that: You paid for it The celeb doesn’t really use your product Your customer assumes you and the celeb are working together to deceive them by pretending endorsements are […]

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How Maker’s Mark is turning customers into lifelong brand ambassadors — live with Todd Spencer of Doe-Anderson

Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn […]

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