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Tag Archives: Brand Autopsy

Social Media Policy — In Bed

John Moore created this fantastic visual interpretation of my quick tips for creating a social media policy. My advice is that a social media policy isn’t that hard. Most of what you shouldn’t do in social media is something you shouldn’t do anyway. So just add “including social media” to your existing policies. Example: Existing […]

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A fascinating new marketing screenplay

Your corporate culture, your brand, and the love of your customers are intimately woven together. These are the ideas that make companies special, that make them grow, that turn them from marketed commodities into things we care about. John Moore is one of the big thinkers in the intersection of corporate culture and word of […]

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How to create buzzworthy topics — live with WOMMA’s John Moore

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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Newsletter #717: The “Make It Scarce” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Use scarcity to keep customers desperate for your products.    1> Get them up early   2> Keep them […]

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