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Tag Archives: brand ownership

Newsletter #994: The “Give It To the People” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Stop clinging so tightly to your stuff. Some of the best word of mouth marketing happens when you let people have […]

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McDonald’s video case study: Social media at local, regional, and global scales

Come to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program. You’ll learn how to get […]

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