This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Launching a business? We know that means you have a tight budget and an even tighter schedule. So we’ll get right to it: 1. Make great partnerships 2. Don’t overlook the right […]
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The fundamentals of being buzzworthy
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Becoming a truly buzzworthy company isn’t easy. But if you can pull it off, you’ll create a competitive advantage that will carry you through good times and bad. The key ingredients: 1. […]
One simple conversation-worthy bit of awesomeness
Delivering the expected doesn’t spark a word of mouth conversation. (But it does get customer satisfaction.) To get people talking, you need to do something extra. But most companies get it wrong. They try to create a big, expensive, splashy thing. Which, of course, is so obviously a marketing stunt that customers ignore it. Instead, […]
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