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Tag Archives: Business Week

Why do I want a $5 flashlight?

One of my favorite magazines sent me a flashlight in the mail. Sorta weird. I guess it was a thank-you gift? It’s a sophisticated, creative business magazine. It’s odd that they spent 10% of the money I gave them on this. If you had $5 to spend on your customers, you could do so much […]

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Why you should still read magazines

Everyone needs fresh ideas.  When you surf the web, you usually seek out the same stuff every time. Or you see the stuff your friends share. But magazine editors have a specific job: Find the best of the best, find new and different, and find what you didn’t know about already. Then, find a great […]

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