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Tag Archives: celebrity endorsements

Understanding celebrity word of mouth

Paying a celebrity to do a tweet or a blog post for you is weak marketing. At best, you get a tiny endorsement. But everyone knows that: You paid for it The celeb doesn’t really use your product Your customer assumes you and the celeb are working together to deceive them by pretending endorsements are […]

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Newsletter #932: The “Give Them a Ride” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Clever car services and other car sharing applications are starting some awesome conversations by knowing who their talkers are, recruiting their […]

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Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

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