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Tag Archives: celebrity endorsements

Understanding celebrity word of mouth

Paying a celebrity to do a tweet or a blog post for you is weak marketing. At best, you get a tiny endorsement. But everyone knows that: You paid for it The celeb doesn’t really use your product Your customer assumes you and the celeb are working together to deceive them by pretending endorsements are […]

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Newsletter #932: The “Give Them a Ride” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Clever car services and other car sharing applications are starting some awesome conversations by knowing who their talkers are, recruiting their […]

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