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Tag Archives: Change by Design

Executives should think like designers

The last few months at SocialMedia.org and WordofMouth.org have been amazing, but I need a break. While I’m on vacation this week, I’m sharing a few classic posts with you. This one is from November of 2009: Two big insights from Tim Brown, CEO of IDEO and author of Change by Design: How Design Thinking Transforms Organizations and Inspires […]

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Executives should think like designers

Two big insights from Tim Brown, CEO of IDEO and author of Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. From The Conference Board Review (full article here): Your customers are the least useful source of new ideas. They are happy with the status quo — or they wouldn’t be customers. Ask […]

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