It’s hard to get word of mouth for a charity. We’re all flooded with requests to make a donation, sponsor a walk-a-thon, or buy some food. Walk-a-thons were invented to break that fatigue. They work because: It’s easier to talk about the event than a depressing cause It’s easier to ask a friend to support […]
Tag Archives: charities
An amazing word of mouth campaign for Goodwill
The last few months at SocialMedia.org and WordofMouth.org have been amazing, but I need a break. While I’m on vacation this week, I’m sharing a few classic posts with you. This one is from February of 2011: An empty box shows up via UPS. Inside is a map from my house to the nearest Goodwill […]
Show your thanks — and show that you mean it
We’re a big supporter of Charity: Water here at GasPedal. With the help of our conference attendees and friends, we raised $10,000 to build two wells for villages without safe water. So we were happy to get this nice thank-you video from Paull Young. And we were thrilled to see it personalized, genuine, and all […]
Check Out My Book
Check Out My WOM Project
Work With Me
Learn to get people talking about your company, cause, or idea.
Learn more >>
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
