It’s hard to get word of mouth for a charity. We’re all flooded with requests to make a donation, sponsor a walk-a-thon, or buy some food. Walk-a-thons were invented to break that fatigue. They work because: It’s easier to talk about the event than a depressing cause It’s easier to ask a friend to support […]
An amazing word of mouth campaign for Goodwill
August 15, 2012
The last few months at SocialMedia.org and WordofMouth.org have been amazing, but I need a break. While I’m on vacation this week, I’m sharing a few classic posts with you. This one is from February of 2011: An empty box shows up via UPS. Inside is a map from my house to the nearest Goodwill […]
Newsletter #862: The “How to Raise $100 Million in 30 Days” Issue
December 8, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Movember is the annual, worldwide charity movement dedicated to changing the face of men’s health through moustaches. Men start […]
Show your thanks — and show that you mean it
September 23, 2011
We’re a big supporter of Charity: Water here at GasPedal. With the help of our conference attendees and friends, we raised $10,000 to build two wells for villages without safe water. So we were happy to get this nice thank-you video from Paull Young. And we were thrilled to see it personalized, genuine, and all […]
Profiting through love and word of mouth
August 26, 2011
Here is a classic word of mouth story by Dan Barry in the New York Times. Read about how Hamid Chaudhry earned the support and love of his community with good old-fashioned customer service. Just as important, look at how he built a thriving, profitable business in a competitive industry and a bad economy. It’s […]
USA TODAY’s case study: How we used Twitter to make charity cooler than Justin Bieber, presented by Glenna DeRoy
June 28, 2011
Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll […]
Newsletter #838: The “Lessons in Customer Behavior” Issue
June 23, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you figure out how to motivate or change the behavior of your fans and customers, you can create amazing […]
Newsletter #835: The “Good Ways to Do Good” Issue
June 2, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Most companies have some sort of program or project to help a worthy cause, but too many of them feel […]
Newsletter #832: The “Lessons from Music” Issue
May 12, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Music isn’t just that stuff you jam to while trying to crank out your next piece of creative genius. Look […]
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