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Tag Archives: charities

Falling down a 32-story building for charity

It’s hard to get word of mouth for a charity. We’re all flooded with requests to make a donation, sponsor a walk-a-thon, or buy some food. Walk-a-thons were invented to break that fatigue. They work because: It’s easier to talk about the event than a depressing cause It’s easier to ask a friend to support […]

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An amazing word of mouth campaign for Goodwill

The last few months at SocialMedia.org and WordofMouth.org have been amazing, but I need a break. While I’m on vacation this week, I’m sharing a few classic posts with you. This one is from February of 2011: An empty box shows up via UPS. Inside is a map from my house to the nearest Goodwill […]

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Newsletter #862: The “How to Raise $100 Million in 30 Days” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Movember is the annual, worldwide charity movement dedicated to changing the face of men’s health through moustaches. Men start […]

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Show your thanks — and show that you mean it

We’re a big supporter of Charity: Water here at GasPedal. With the help of our conference attendees and friends, we raised $10,000 to build two wells for villages without safe water. So we were happy to get this nice thank-you video from Paull Young. And we were thrilled to see it personalized, genuine, and all […]

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Profiting through love and word of mouth

Here is a classic word of mouth story by Dan Barry in the New York Times. Read about how Hamid Chaudhry earned the support and love of his community with good old-fashioned customer service. Just as important, look at how he built a thriving, profitable business in a competitive industry and a bad economy. It’s […]

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USA TODAY’s case study: How we used Twitter to make charity cooler than Justin Bieber, presented by Glenna DeRoy

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll […]

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Newsletter #838: The “Lessons in Customer Behavior” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you figure out how to motivate or change the behavior of your fans and customers, you can create amazing […]

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Newsletter #835: The “Good Ways to Do Good” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Most companies have some sort of program or project to help a worthy cause, but too many of them feel […]

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Newsletter #832: The “Lessons from Music” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Music isn’t just that stuff you jam to while trying to crank out your next piece of creative genius. Look […]

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