[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Like all boys from Milwaukee, many of my best business ideas come from beer. Here are a few to get […]
Our friends at EyeCare 20/20 just gave 55 people clean water for 20 years — you too can help
August 11, 2010
Wow! Cary Silverman and the amazing team at EyeCare 20/20 just donated $1,100 to our WOM for Water project through charity: water. They simply asked their fans to get involved with this amazing cause — and in doing so, just brought fresh water to 55 people for 20 years. And they’re not done. For every […]
A great follow-up encourages participation
April 10, 2010
The Gap ran a promotion to give a portion of sales to charity. But lots of companies do that. They took it to the next level by emailing participants with the results of the campaign. Good move. We believe them. We know exactly what happened to the money. We were thanked. We know our support […]
Friends: It’s quality, not quantity
August 28, 2009
The Louisville Free Public Library suffered $5 million in damage from a flash flood earlier this month. Steve Lawson, a librarian in Colorado, read about it — and wrote a single blog post asking for donations to help. It got picked up by a local radio station and mega-blog Boing Boing. Here's the post. So […]
A Super Bowl ad is not what you need
January 16, 2009
Denny’s traffic is down 8.8% for the quarter. So they're going to buy a SuperBowl ad. This isn't going to work. Everyone knows Denny’s. They have 90% top-of-mind brand awareness. There is nothing you can say in 30 seconds that will make a single person decide to jump up and run to a Denny’s. Here’s […]
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