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Newsletter: #977: The “Make It Seriously Easy” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We often suggest making stuff easier for your customers. People like simplicity and convenience. But you don’t have to do anything […]

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It’s the little things that drive customers away

A $1 “fuel surcharge” showed up in my shopping cart when ordering some office supplies. It would have been fine if they raised the shipping or the price–but sticking it in at the end was just rude. Cheap little rip-offs like this will drive away your customers — and you’ll never know. Lost customers from […]

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