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Tag Archives: Chicago Nature Museum

If I’m going to bring my friends, make me look good

The best word of mouth is when your fans bring in a whole group of friends. Look for the people who can bring in large parties — teachers, association staff, club leaders, and anyone who organizes groups of people. Then give them everything you can to make them look good for choosing you. The Chicago […]

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Eating bugs at the grocery store

I ate crickets and worms at Whole Foods in Chicago. They invited the Chicago Nature Museum to come in and do a demonstration about edible insects. I love these simple, fun promotions. It was a great little event, it got a lot of buzz, and everyone in the store had fun. It didn’t cost any […]

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