Average movie attendance drops 42% after the big opening week –but Cloudy With a Chance of Meatballs only dropped 19%. Word of mouth was clearly pushing the movie. When you get this kind of excitement you need to fuel it. How? By giving people something to talk about. Sony did a great job by making […]
Tag Archives: Cloudy With a Chance of Meatballs
The Meat(ball) of the Matter: Give people something to talk about
October 12, 2009
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