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Tag Archives: Coke

Why did the white can freak everyone out?

Many people got angry about this fun Coke can. (Read: 1 2 3) Why? Because it looked like a Diet Coke can. You didn’t realize that you were drinking the wrong thing until it was too late.  There are a few interesting lessons from this: Testing is important. You need an outside perspective and a fresh […]

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Is your advertising good enough to create passionate fans?

Coke created an amazing experience: The Coca-Cola Happiness Machine, designed to make people smile. 3,500,000 impressions on YouTube so far, comparable to a great ad. But it’s actually so much more powerful than that. Because most of those views weren’t paid ads forced on a viewer trying to watch a show. Those views were shared […]

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How to resist when someone wants to change the logo

Great advice from Drew McLellan’s book 99.3 Random Acts of Marketing: Next time people want you to change your corporate identity, try this. Buy a can of Coke and place it on their office desk. Give them 30 seconds to study it and then tell them to close their eyes and picture the Coke can […]

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Common-sense wisdom in Coke’s new social media policy

Coca-Cola just released a new social media policy — and it’s full of common sense wisdom that every company can learn from. Here are my favorite parts: It’s only 3 pages. A social media policy should be a addition to existing company policy–you don’t need to start from scratch. Social media doesn’t change the rules […]

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