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Tag Archives: community management

The best book you can read this year

Read Brains on Fire. It’s an AMAZING lesson on how to build a real-world, passionate evangelism program. It’ll change your entire outlook and your entire business. I’m assigning it to our entire company as required reading. It’s short, but it took me a while to read because every page gave me a new idea for […]

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A community doesn’t need to be fancy to be effective

You’re probably making this “customer community” thing too hard at your company. You can spend $500,000 to launch a custom community platform and integrate it into your corporate experience and marketing plan. Or you can grab some free software, add your logo, and launch it. If people show up and enjoy it, then you have […]

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How Threadless inspires their community to create amazing art and share it with the world

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Threadless’ Cam Balzer is part of the day’s fantastic lineup, and he’s going […]

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How to work with influential talkers

Influencers are powerful talkers that can spread amazing word of mouth for you. Their recommendations are often more effective at bringing in new customers than any sales pitch or ad campaign you could ever create. Influencers are people we trust. Sometimes they’re bloggers, sometimes they’re journalists – but more often they’re teachers, plumbers, and PTA […]

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DeVry University’s case study: How to create an online community of encouragement with the help of your biggest fans

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, […]

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The Home Depot’s case study: How to bring your culture to life through an online community

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, […]

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Newsletter #843: The "Stay Positive" Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In the end, the positive messages, the uplifting stories, the happy vibes, and the good guys all win. How it […]

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