[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] City governments are a lot like businesses. Their customers are their citizens, their product is their town, and their competition is […]
Tag Archives: community
How you know when you’ve created a successful community
Here’s a guest post Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. The engine of loyalty is community. The engine of community is mutual support. The most powerful agent in […]
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Help fans accomplish something together
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Bring fans together by helping them accomplish something as a group. Group goals, projects, and challenges are all opportunities to make this happen. By giving fans a common objective, you build a sense […]
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