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Tag Archives: community

Newsletter #943: The “Make Great Connections” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Loyal fans and brand advocates are more than just customers — they have a special connection to the company they care […]

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What makes the 3900th person write a review?

Passion. Community. A chance to say, “I’m part of this wonderful thing too!” Are you giving your customers a way to show that they belong? How could they express their love? How can they join the family?

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Newsletter #936: The “Lessons from Black Milk” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Black Milk Clothing is known for their unique leggings and cult-like following of fans called Sharkies (and these girls are serious). […]

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How Threadless, Home Depot, and AmEx get groups of fans talking

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Everyone loves being a part of a group. When people who share a common interest also share a common goal or excitement, the emotional connection is amplified — and so is the word of […]

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Newsletter #922: The “Lessons from KIND” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The basics for amazing word of mouth stay the same no matter who you are: give people a reason to talk […]

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Newsletter #916: The “Go Local” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] “Going local” isn’t just for food producers and eco-friendly stuff. It also works for word of mouth marketing. You can show […]

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Newsletter #888: The “Lessons from Chick-fil-A” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Chick-fil-A is one of the most beloved brands on earth. With more than 1,600 restaurants in 39 states and $4 billion […]

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Newsletter #886: The “Things We Didn’t Expect” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Surprising, unique, and unexpected things get us talking. Great marketers are always on the lookout to use these opportunities to create […]

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Newell Rubbermaid’s case study: How to implement and grow privately-branded communities

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, […]

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