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Tag Archives: conferences

Newsletter #960: The “Permission is Powerful” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Some businesses have well-meaning-but-actually-dumb rules. If you’ve ever seen a “no pictures” sign on the wall or an “extra charge for […]

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#1 clue that a conference is going to be awful

Are they selling speaking slots to sponsors? Before you register for an event, do this: Compare the speaker list to the sponsor list. Look at the page where people can apply to be a speaker. Is speaking paid or tied to buying a sponsorship or exhibit? My personal view: Selling speaking slots is ripping off […]

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Have you been to a BlogWell yet?

BlogWell: How Big Brands Use Social Media is our amazing social media conference series — and if you haven’t been to one yet, you’re missing out. Our next one is in Atlanta on November 8 and features case studies from UPS, Newell Rubbermaid, NCR, Coca-Cola, Solo Cup, Georgia-Pacific, DeVry University, and The Home Depot — […]

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Show it, don’t say it!

You can talk all day long about how great you are.  Or you can show everyone. Check out this great find by Matt Heinz: A booth by staffed by a woman in a balloon dress. How can you replace your brochures with a fascinating demonstration? Read Matt’s full post here.

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The TED hotel conundrum

Every year 3,000 incredibly influential people show up in Long Beach, CA for the TED conference. It moved there 3 years ago and fills every hotel in town. The hotels are pretty crusty. No one expected that all these CEOs and celebrities would suddenly be staying for a week, so they haven’t been updated in […]

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How do you earn word of mouth in tough times?

Give away the stuff that isn't selling. Use your surplus to make friends — when they most need it.  Ideas I overheard: Gyms should let people who lost their job have a free off-peak-hours membership Salons should give free haircuts/facials to anyone on their way to a job interview Conferences should give scholarships to struggling […]

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From the new edition of my book: Word of mouth case study — FreshBooks

Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we highlighted a new case study from the revised edition of my book each day last week. This case study focuses on FreshBooks and how they've now got great word of mouth as a result of trying lots of different little things. […]

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