This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. We’re proud to call Leslie Drate a member of SocialMedia.org since 2011 as a Team Lead of Global Digital and Social Media at Cisco Systems, and now as a […]
Tag Archives: content creation
When a catalog becomes a magazine
A catalog is junk mail — a stack of ads that go right in the trash. A well-written, interesting catalog is an entirely different story. It becomes a magazine. A magazine is something that people anticipate, enjoy, re-read, and buy from. Legendary catalogs that people covet included J. Peterman, Miles Kimball, and the Nieman Marcus […]
11 ingredients of awesomeness
Here’s a guest post Mitch Joel — President, Twist Image and author of Six Pixels of Separation, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. In a sea of content, how do you make your stuff stand out? This was one of the […]
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