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Tag Archives: content

4 types of content people love to share

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. No matter the tools, the technology, or the platform, great content will always start conversations. There’s going to be a new social media platform next week (and the week after that), but the one […]

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Newsletter #924: The “Lessons from Help Remedies” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Help Remedies spends almost nothing on traditional advertising. Instead, they rely on word of mouth from their no-nonsense message, their weird […]

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Taking a brain break

Hey all, I’m taking a much-needed creative break from writing through the end of August. I’ll be focusing on a couple big projects we’re wrapping up at WordofMouth.org and SocialMedia.org. In the meantime, I’ll be re-posting a few favorites from the Damn, I Wish I’d Thought of That! archives. I hope you dig the classic “Aha!” […]

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Target’s case study: A Bullseye View

Join us at SocialMedia.org‘s BlogWell: How Big Brands Use Social Media conference on July 18 in Chicago for 8 great case studies from MillerCoors, FedEx, U.S. Cellular, 3M, Kraft Foods, American Family Insurance, Reebok, and Aetna. Our BlogWell series is an amazing opportunity for social media leaders at big brands to get practical, how-to advice […]

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You can’t just take it

Every so often a website will take my blog posts and start publishing them. They make it look like I’m a guest writer for their site. (This happens to a lot of bloggers.) No link, no traffic to my blog. Just using my name as a byline isn’t giving me credit, it’s making it look […]

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ExOfficio’s video case study: Content is King, presented by Kenny Rowe

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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