This car company would save a ton of money and work if its customers would switch to electronic billing. But most people probably don’t care, and don’t bother to make the effort. We care about the environment and reducing waste, but it doesn’t always motivate us when we’re trying to get the bills paid. So […]
Tag Archives: contests
Willy Wonka had it right: Offer an experience instead of cash
If you want to have a promotional contest, cash is probably the worst prize you can offer. Why? You attract prize-seekers instead of qualified prospects It does nothing to promote your company's unique offerings There's no reason for anyone to talk about it (you get no word of month) A much better prize is an […]
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