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Are your jewels cool?

Do you want people to talk about your product? Give them a name to remember and a name that’s easy to share. Which are you more likely to talk about: Capilene 1 Stretch Boxer Briefs (Patagonia) Light Boxer Briefs (The North Face) Coolest Cool Jewels 6 Inch Short (Columbia) The topic of Cool Jewels sparked […]

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