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Tag Archives: copy

Newsletter #1001: The “Real People” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Real people: They work for you, they buy stuff from you, and they spread the word about you. And yet, most […]

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Recession isn’t a marketing tactic

Marketers: Stop sending promotions that start with in these tough times, how to market in a recession, or any other bad economy-themed promotion. It's boring, it's irrelevant, and it's already cliche. If you want to sell more in a tough market, your job is to be positive.  Show me how your product will make me […]

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