This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Honest praise from happy customers will always be more effective than any sales copy you could write. As a word of mouth marketer, your job is to help these great talkers get […]
Tag Archives: copywriting
Talk like a human
Your customers are regular people. Talk to them like you talk to regular people. Look at the simple, clear language in this Apple alert. Here’s the action plan: Hire someone (permanent or freelance) to review everything you write. De-lawyer it, de-engineer it, de-jargon it. A few days of rewrites will completely change how your customers […]
This is a good Facebook ad
One image says it all — a Star Wars bounty hunter is the perfect symbol to catch the eye of high-tech freelancers. (All great geeks consider themselves guns for hire to some degree. And want to live in space.) When 341 people “Like” your ad, you’re on the right track. Does anyone “Like” your ad? […]
Great writing from Don Draper
All great marketing comes down to great writing. Here’s a classic example of an email pitch for a conference from MarketingProfs:
If you need more living space
Meritage Homes has just what you need:
How to write good
Only type what you would say out loud. Try it. Call a friend and read the last thing you wrote and see if you sound ridiculous. You probably wrote something that you would never use in a meeting or conversation. Then — just say what you want to say and let your friend type it […]
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