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Tag Archives: copywriting

3 lessons of marketing copywriting

If you can sell cardboard, you can sell anything. Check out these great examples of marketing copy on these cardboard boxes from U-Haul (click photos for closeups). They are marketing classics: Clear benefit to the user, concise, repeatable. Remember the 3 lessons of marketing copywriting: Benefit to the user, benefit to the user, and benefit […]

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How to write a Twitter-worthy headline

Twitter is now the best place to promote your blog posts. If just a few of the right people re-tweet it, you can reach tens of thousands of new readers instantly. That means that your blog post headlines have to be Twitter-ready.  A few tips: Tell the complete story in the headline. It has to […]

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