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Use small stuff to make big impressions

This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. While your service and your stuff are key to giving your customers a remarkable experience, sometimes what they talk about has more to do with the little details. These small things make […]

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Newsletter #927: The “More Than Just a Deal” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Everyone loves talking about a great discount. There are entire websites devoted to them and bloggers who chase them down — […]

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Free bagels: A simple, long-term promotion

Einstein Bagels gives a coupon good for a free bagel every Friday, forever. Why it’s a great promotion: You save it You tell your friends It keeps you coming back It’s simple You’re going to buy a drink anyway, so they still make money

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Give them a reason to forward your email

Will I forward this email ad from Ikea? Probably not. If you want your email forwarded to a lot of people, you need to add something more than a sales offer. Give them a reason to forward: Something wacky, something funny, or an amazing coupon that readers can't help but share with their friends. Will […]

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Easy word of mouth

Never let anyone tell you that word of mouth is hard to get. Word of mouth marketing is about listening and earning a recommendation. (Listening comes first!) You can do both with a 5×7 card. Copy this simple card included with every order from It combines a simple 2-question survey (with Net Promote Score) […]

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