[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The customer experience you create is about more than just your atmosphere and service. You have opportunities to do remarkable stuff […]
Tag Archives: coupons
Classic word of mouth tools that still work
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. It’s easy to get overwhelmed with all of the complicated, techy, or social media campaigns you can do to get people talking about you. But word of mouth has been around forever for a […]
Black Friday is Bullcrap
Folks, why the hell are you participating in Black Friday? Consumers: You are being manipulated and taken advantage of. You don’t need this stress. Shop early or buy online. Don’t let businesses screw with you. Businesses: Yes, fourth-quarter sales are important. But playing the Black Friday game just locks you into a fight for […]
Turning lemons into lemonade
I bought a product from Groupon and it was defective. They did a great job handling the return … and they gave me an additional $10 credit. That’s a fantastic strategy. Usually when you return something, the customer-merchant experience ends on a disappointing note. The credit feels good — and it brings the customer back so […]
Why did someone put this on the fridge?
Here’s how you get really great at word of mouth marketing: Pay attention to those moments when someone is making a recommendation. Look for ways it could have been more effective. Example: Someone in my office put this Lowe’s coupon on the fridge. I immediately started asking myself about the motivation and process of that […]
Turn a face-to-face meeting into a product experience
Here’s a smart, simple idea from Sambazon: Every employee’s business card is also a coupon for a free sample. Meetings will turn into product experiences. Business cards turn into actions instead of scrap paper.
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