On May 6, I'm going to be giving a condensed version of the Word of Mouth Marketing Crash Course specifically for corporate communicators at the Ragan Corporate Communicators Conference here in Chicago. If you've been interested in the Crash Course but haven't been able to afford or find the time for the full course, this […]
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Sign up for the Ragan Word of Mouth Mini Crash Course; May 6, Chicago
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Three secrets to making your message go viral
Great ideas from Dan Heath and Chip Heath their Fast Company column. They talk about some the WOM classics that we featured in the 2006 WOMMA conference, including The National Outdoor Leadership School, the Fiskars campaign from Brains on Fire, and a nice lesson from Emanuel Rosen's great book "The Anatomy of Buzz". If you […]
The little things get people talking
As a professional speaker, I've seen every sort of meeting room and podium. Nothin' special. But I was teaching my Word of Mouth Crash Course at the University of Chicago's Gleacher Center, and stumbled on something that got everyone talking: Push one button on the podium and an AV tech comes running to help. That […]
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