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The No-Pants Problem

I want to buy from you.  But I’m not wearing any pants.  (Actually, I am. But my wallet is in some other room, in my work pants.) I get to your web site checkout. There’s only one way to pay: credit card. There’s no way I’m getting off that couch to find my pants with […]

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Every so often, send your customer something that has absolutely no sales pitch at all

They’ll notice it, and they’ll appreciate it. (And maybe they’ll stop ignoring your salesy mailings and pay attention to those, too.) Great example: A nice thank-you note from Discover Card.

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