This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. When it comes to this word of mouth stuff, we see a lot of BtoB marketers throw their hands in the air and say these ideas will only work for the BtoC […]
Tag Archives: crowdsourcing
“Your opinion counts…” — Really!
One of the best ways to show you value customer input is by publicly declaring, in great detail, how their ideas make a difference. Dell IdeaStorm details 526+ ideas implemented: My Startbucks Idea shows “Ideas in Action”: You don’t need a fancy site like these. Just put up a “Thanks for this idea” page and […]
You need bounty hunters
Google offers a cash bounty to anyone who finds a bug in their Chrome browser. And they make the rewards public. Result: A posse of volunteer bug-hunters who are excited to help solve problems. (And an internal team even more eager to catch the bugs first.) You should do the same. Reward the customers that […]
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