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Tag Archives: customer acquisition

Don’t make your best customers feel they’re worth less than your newest ones

Cheryl at the Service Untitled blog shares a story we’ve all experienced: This morning I walked into my usual pharmacy to refill an allergy prescription, and there was a sign inviting new customers who transfer their prescriptions over to this store the offer of half-price on any new prescription and a $100 gift certificate for […]

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How to scare away new customers

We ordered a sample pack of a new kind of computer paper. We even paid $10 for the samples. They charged us $10 shipping. We ordered $150 worth of parts from a catalog on our first order. We forgot a few things, so we bought $20 more. There was a $4 ‘small order fee’. There […]

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