… we’re wasting an opportunity to build a business that endures. That headline is from an insightful post by Bernadette Jiwa. She continues: Headlines designed to bring as many strangers to your blog as possible this week, might not make for a community of evangelists in the long run.There’s something that’s harder to cultivate than attention. […]
Tag Archives: customer evangelists
It turns out that when we build our businesses around a single shot at getting someone’s attention for a short term gain today…
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Great advice for earning customer love in 2012
Here is great advice from Jackie Huba and Ben McConnell who blog at Church of the Customer and are authors of the word of mouth marketing classic book, Creating Customer Evangelists. It’s actually 4 years old … but still great advice: 1. Vow to do more attracting than selling. To use a high school analogy: Be […]
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