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Tag Archives: customer experience

How to scare away new customers

We ordered a sample pack of a new kind of computer paper. We even paid $10 for the samples. They charged us $10 shipping. We ordered $150 worth of parts from a catalog on our first order. We forgot a few things, so we bought $20 more. There was a $4 ‘small order fee’. There […]

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What a difference a dollar makes

I was lucky enough to be flown to Rome first class (on someone else's dime). Delta out, United back. Each airline gave us a little overnight kit: Sleep mask, socks, toiletries, etc. Compare the nice reusable case that Delta provided to United's nylon sack. Delta probably spent at most $1 extra. But the experience and […]

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Issue #735: The “Get Them Started” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Help get your customers on their way to an awesome customer experience by doing your part to get […]

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