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Tag Archives: customer feedback

The worst market research in the world

Your own opinion. Executives and entrepreneurs think that their customers are just like them. So they design a product based on what they like. Which is obviously wrong, when you think about it — we’re the opposite of normal people. Most people don’t do what we do or like what we like. (And it’s worse if […]

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If you want a review, ask for it

Customers prefer to shop at sites with lots of product reviews. They want to know as much as they can about a product before buying. So, how do you get reviews on your site? How do you get reviews for a new product? Just ask. Ask every buyer, every time, to review what they bought. […]

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Let them ask for help where and when they need it

Here’s a common problem: Something’s wrong at your business. It’s annoying customers. It would be easy to fix. And you have no clue. Most customers never complain. They’re too busy, it’s too awkward, or they just don’t care. Instead, they leave and never come back. You need to make it as easy as possible for […]

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Verizon’s case study: The power of the crowd

Join us at SocialMedia.org‘s BlogWell: How Big Brands Use Social Media conference on July 18 in Chicago for 8 great case studies from MillerCoors, FedEx, U.S. Cellular, 3M, Kraft Foods, American Family Insurance, Reebok, and Aetna. Our BlogWell series is an amazing opportunity for social media leaders at big brands to get practical, how-to advice […]

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Newsletter #880: The “7 Reasons TripAdvisor Gets Great Reviews” Issue

Hi there! I need your help. My book is coming out in paperback and we’re hoping to get it stocked everywhere. You can help make it happen by pre-ordering a copy today. There are some great bonuses for pre-ordering — and if you like this newsletter, you’ll love the book. If you’re traveling and need advice on […]

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Newsletter #873: The “Stop the Insanity” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Here’s to the companies who fix what’s broken, remove the headaches, and do their part to end the insanity […]

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Did you tell them that their opinion counts?

If you want more feedback and reviews from your customers, let them know that you care. People appreciate being appreciated. They want to know that their voice has been heard. Here’s a great example here from TripAdvisor’s email newsletter.

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Your reviewers are telling you how to do a better job

Look at this great advice from a customer review on Amazon. Do you think the manufacturer read it? Did they learn from it? Or did they just get angry? 4 of 4 people found the following review helpful: buy a bottle of Goo-gone when you buy this radio, June 12, 2008 By S. Dodson (Western, […]

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Complaints will hold you back

You can’t make everyone happy. Especially those that never want you to change. Great quote from Seth Godin: Every time Apple delights 10,000 people, they hear from 200 angry customers, people who don’t like the change or the opportunity or the risk it represents. If you have fans or followers or customers, no matter what […]

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