This is a post from The Pursuit of Happiness, a blog on happy workplaces and work culture at my company, GasPedal. Check it out for more posts like this every week. We believe that step one isn’t great customer service. Step one is blowing people’s minds with awesome. It’s why we do stuff like mail […]
Tag Archives: customer love
Older customers are better than newer customers
Everyone knows you make more money selling more to existing customers than you do from new customers. But most promotions are focused on special deals for new customers. That’s expensive — and it often pisses off loyal customers who feel screwed. When’s the last time you improved things for existing customers? Here’s a fantastic example […]
How to get everyone to see your fans’ love
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Got big fans? Make a big deal out of it. Amplifying your customer love helps them feel great, helps your employees feel great, and shows everyone else why you’re great. Here are […]
It turns out that when we build our businesses around a single shot at getting someone’s attention for a short term gain today…
… we’re wasting an opportunity to build a business that endures. That headline is from an insightful post by Bernadette Jiwa. She continues: Headlines designed to bring as many strangers to your blog as possible this week, might not make for a community of evangelists in the long run.There’s something that’s harder to cultivate than attention. […]
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Do they like you or do they LOVE you?
Clicking “Like” on Facebook isn’t LOVE for your brand. It’s nice, but not meaningful. Custom-painting your car and changing your license plate is LOVE — like this person did to show their passion for Coke. Getting a Like is relatively easy, and worth pursuing. Earning LOVE is the home run. It’s a meaningful lifetime relationship […]
The kind of review that should go on your home page
Are your best reviews buried deep in your product pages? Stories like this one about Zappos should be highlighted up top. It tells more about the spirit and love for the the company than any marketing copy ever could. POSTED: 3/18/11 REVIEWER: Margie L from OVERALL: Rated:5 stars! My son who is now 21 manages […]
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