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Tag Archives: customer stories

Newsletter #991: The “Little Trees” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We’ve all seen those tree-shaped air fresheners hanging from someone’s rear-view mirror. They’re called Little Trees, and apparently, you can find […]

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Thinking about Things Remembered

I wrote a post a few months ago about the absurd (and self-defeating) flood of emails from Things Remembered. Thinking more about that post, while the email flood continued, I finally figured out what bothered me most: Lack of storytelling and personalization. This is a company that sells personalized gifts. Everything they do is about […]

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