You know that email newsletter that shows up in your inbox that you never open. That you’ve gotten for years, and always intend to read it. So you don’t unsubscribe. For a marketer, these non-readers are purgatory. They make you think you’ve got a healthy list. But they are never, ever going to open, read, […]
Tag Archives: databases
Do you have a database field for blogs?
March 14, 2011
You have some kind of contact database. Do you have a field to enter each person’s blog URL? So many companies struggle to find the secret formula to get bloggers to write about them. They think that there’s some big list or inside track that certain PR firms have. Here’s the big secret: Bloggers are […]
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