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Tag Archives: deal

Make great promises

Amazon gets right to the point with this offer. It gets right to the fear that might stop you from buying a tablet for your kids — and answers it convincingly. It creates a new reason to buy at the same time: I should get this so my kids don’t break my tablet. Most important: It’s […]

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Newsletter #927: The “More Than Just a Deal” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Everyone loves talking about a great discount. There are entire websites devoted to them and bloggers who chase them down — […]

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Newsletter #737: The “Make Them Feel Like It’s a Deal” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} One of the easiest ways to turn a customer into a fan is to make them feel like […]

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