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Tag Archives: Delta

Say it loud and say it first

January 21, 2014

Southwest, Delta, and United announced they wouldn’t allow cell phone calls on their planes. They are getting a ton of great press. American Airlines is still thinking about it. We haven’t heard from the other airlines. They are either getting no press or negative press. And customers are left wondering if they are considering this […]

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Delta’s case study: How we used customer service to get started in social media

July 7, 2011

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll […]

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Newsletter #822: The “Make the Best of It” Issue

March 3, 2011

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When life hands a good marketer some lemons, they make lemonade. But a great marketer? They’ll make something new, remarkable, […]

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Newsletter #812: The “Celebrate the Holidays” Issue

December 16, 2010

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] ‘Tis the season for great food, good times with friends and family, and lots of great marketing ideas. Here’s how […]

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What a difference a dollar makes

June 19, 2009

I was lucky enough to be flown to Rome first class (on someone else's dime). Delta out, United back. Each airline gave us a little overnight kit: Sleep mask, socks, toiletries, etc. Compare the nice reusable case that Delta provided to United's nylon sack. Delta probably spent at most $1 extra. But the experience and […]

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