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Tag Archives: Denny’s

A Super Bowl ad is not what you need

Denny’s traffic is down 8.8% for the quarter.  So they're going to buy a SuperBowl ad. This isn't going to work. Everyone knows Denny’s.  They have 90% top-of-mind brand awareness.  There is nothing you can say in 30 seconds that will make a single person decide to jump up and run to a Denny’s. Here’s […]

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