[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your logo isn’t just a big part of your company’s identity, it might be the only part of your brand most […]
Tag Archives: design
This might be the best software in the world …
… but as long as their website is this bad, nobody is going to believe them. Design matters. It speaks to the quality of your brand and the quality of your company. Neglecting your brand design is like having a filthy restaurant. The food might be great, but nobody is going to dare try it. […]
When a catalog becomes a magazine
A catalog is junk mail — a stack of ads that go right in the trash. A well-written, interesting catalog is an entirely different story. It becomes a magazine. A magazine is something that people anticipate, enjoy, re-read, and buy from. Legendary catalogs that people covet included J. Peterman, Miles Kimball, and the Nieman Marcus […]
Designs vs. Brands
Branding is much harder than design. So is explaining it. A brand is a bigger story that creates recognition and feelings. A design just makes it look good. To build a brand, you need longevity and consistency — so it gets recognized over time and feelings can grow. (Which really means you need patience to let a […]
Good advice on starting (or re-starting) a creative career
Chris Pullman was the design visionary at WGBH for 35 years. I met him at TED a few months after he made this classic retirement speech in December 2008. He was very surprised that I had read the speech. He had no idea at the time that it had gone viral. That’s the power of […]
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