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Tag Archives: design

This might be the best software in the world …

January 6, 2014

… but as long as their website is this bad, nobody is going to believe them. Design matters. It speaks to the quality of your brand and the quality of your company. Neglecting your brand design is like having a filthy restaurant. The food might be great, but nobody is going to dare try it. […]

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When a catalog becomes a magazine

December 18, 2013

A catalog is junk mail — a stack of ads that go right in the trash. A well-written, interesting catalog is an entirely different story. It becomes a magazine.  A magazine is something that people anticipate, enjoy, re-read, and buy from.  Legendary catalogs that people covet included J. Peterman, Miles Kimball, and the Nieman Marcus […]

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Newsletter #963: The “Bring It To The People” Issue

November 14, 2013

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If the point of purchase is the only time you’re talking to your customers, you’re missing out on a lot of […]

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Designs vs. Brands

October 11, 2013

Branding is much harder than design. So is explaining it. A brand is a bigger story that creates recognition and feelings. A design just makes it look good. To build a brand, you need longevity and consistency — so it gets recognized over time and feelings can grow. (Which really means you need patience to let a […]

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Love for the design of SocialMedia.org

November 19, 2012

How cool is this? In the newest edition of Alina Wheeler‘s famous design book, Designing Brand Identity, SocialMedia.org is featured for the rebranding effort we did in partnership with the brilliant team at Matchstic. We’re thrilled to be included with such amazing company in such an important book for brand builders. Redesigning your brand is […]

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Good advice on starting (or re-starting) a creative career

September 30, 2012

Chris Pullman was the design visionary at WGBH for 35 years. I met him at TED a few months after he made this classic retirement speech in December 2008. He was very surprised that I had read the speech. He had no idea at the time that it had gone viral. That’s the power of […]

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Viral marketing: This always works

August 3, 2011

People LOVE to share infographics. Besides being interesting and fun, they have specific qualities that make them very viral: Easy to share on Facebook Easy to paste into a blog Makes the blogger look smart Makes the blog more attractive (most bloggers can’t design) Plus: Infographics are that rare offline viral item. They get printed […]

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Newsletter #840: The “How to Create a Useful Logo” Issue

July 7, 2011

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A great logo is worth all the hard work it takes to make one. But before you get too attached […]

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