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Tag Archives: details

Who is responsible for the little details?

How do you feel about a place when you see a big typo before you even get in the front door? Where is “DownTown, Chicago”? I’ve never been DownThere. This sign has been up for years. Who at your company is responsible for caring about the details? Who steps up and says something when it […]

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Show your customers that you really get them

The American Girl store is an astonishing place. Every detail is designed to make a little girl feel that it’s her store. This one is my favorite: A doll holder in each bathroom stall. Because my baby girl does not want to put her baby on the floor by the toilet, and she doesn’t want […]

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How to blow it in the final inning

A very impressive, very big web design firm did some very impressive, very important research, and published it in a very nice, very well-designed book. And then they let an intern do a sloppy, unprofessional mailing. Details matter.

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Sweat the details: The little things matter

Rainforest Cafe is a masterpiece. They cram an entire theme park into a restaurant, and little kids love it. The attention to execution and detail is fantastic. Except: No kid-size sinks or urinals. Which is a royal pain at an awkward moment. So while I’m lifting my kid to the sink, he accidentally soaks his […]

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