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Tag Archives: Dewmocracy

Dewmocracy: Real participation makes a difference

Every company is doing some sort of social media participatory stunt these days. Make a video, submit your ideas, win a whatever — it’s all starting to look the same. But these three cans caught my eye when they showed up in the mail: It’s part of a Pepsi campaign called “Dewmocracy” to promote a […]

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