This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. If you’re like most people, your mailbox is full of bills and junk. Nowadays, it’s not often that people get truly personal stuff in the mail. So to make their direct mail […]
Tag Archives: direct mail
Are your profitable programs destroying your brand?
“Important account information enclosed.” That’s what it says on the envelope I get from a major bank every few weeks (whose credit card I have). Of course, it’s never that important. In fact, it’s always some of those credit-card balance transfer checks. So, actually, not important at all. But some percentage of customers use those checks. […]
It’s a 6.4-pound, 2-inch monstrosity
The moment this catalog arrived at the office, a dozen people swore to never shop there again. Environmentally, it’s absurdly wasteful. On the other hand, it’s massively awesome if you’re a fan of the brand. You’ll fall in love and fawn over these books for months. Good or bad? It all comes down to really, […]
Remember that a person’s name is, to that person, the sweetest and most important sound in any language
That classic quote from Dale Carnegie is a great reminder to always add that personal touch. Fantastic example: I bet Erica is going to open this catalog.
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A simple thanks will do
Earning great word of mouth isn’t about some snazzy viral magic. It’s the everyday blocking and tackling of being nice to people and earning their recommendation. Not fancy, but it’s the only thing that works. Great example — this simple postcard from friend and author Dave Kerpen:
An amazing word of mouth campaign for Goodwill
The last few months at SocialMedia.org and WordofMouth.org have been amazing, but I need a break. While I’m on vacation this week, I’m sharing a few classic posts with you. This one is from February of 2011: An empty box shows up via UPS. Inside is a map from my house to the nearest Goodwill […]
Knock-out-the-competition marketing
When we moved into a new house, we got the usual flood of flyers and brochures from businesses trying to get our attention. They all went into the trash. Then we got a nice plant from Freytag’s Florist around the corner — with a $10 gift card for our next order and a stack of […]
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