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Tag Archives: disclosure

Learn how to create your social media policy

We’re hosting another social media ethics training session in Atlanta on November 8. Click here for details. The way we see it: Social media is bigger than all of us, and it’s up to us as marketers to protect and defend it from unethical, sleazy practices. We have the chance now to do something good for […]

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Ethical disclosure is absurdly easy — learn how

We’re required to disclose any form of compensation when writing a blog post, which has led to all sorts of stresses, excuses, legal discussion, and bloviating by bloggers. It’s really easy to do proper, simple, legally-compliant disclosure: Just write a sentence at the start of each post explaining your relationship to whomever is compensating you […]

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How to create your social media policy

Creating a social media policy isn’t an optional part of your program, it should be the first step. And thanks to a lot of hard work and collaboration from the members of SocialMedia.org (of which I’m the CEO), this process is a lot easier. Today we’re thrilled to announce we’re releasing a completely updated edition […]

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Social Media Policy — In Bed

John Moore created this fantastic visual interpretation of my quick tips for creating a social media policy. My advice is that a social media policy isn’t that hard. Most of what you shouldn’t do in social media is something you shouldn’t do anyway. So just add “including social media” to your existing policies. Example: Existing […]

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Social Media Ethics Briefing: Staying Out of Trouble — live from BlogWell

Come to BlogWell: How Big Brands Use Social Media on February 2 to hear Toyota, Texas Instruments, REI, Kellogg’s, Dell, Coldwell Banker, Sabre Holdings, and InterContinental Hotels Group share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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How to use one corporate Twitter account for multiple people

If you’ve got a lot of staff helping with a single Twitter account, here’s an easy way to identify who is posting: 1. Have all posters put their initials after the post, like this: ^AS 2. Put everyone’s picture and code in the sidebar. 3. Done.

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FTC investigations have begun

Ann Taylor stores are the first major brand to get a warning from the FTC under the new disclosure guidelines, and I’m sure more are coming. Read more from MediaPost. If you haven’t prepared your disclosure policy, you’re already too late. Use the Social Media Business Council’s Disclosure Best Practices Toolkit to create yours. Watch […]

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Video case study: Social Media Ethics Briefing: Staying Out of Trouble

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]

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