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Tag Archives: disclosure

Explain to your boss why you risked the company’s reputation with an illegal stealth marketing campaign

TechCrunch has outed Reverb Communication for posting fake reviews for iPhone Apps. They sell a service where their PR clients pay them to post fake reviews in the App Store. Apple should ban both Reverb and all their clients for one year. TechCrunch should win an award for continued excellence in uncovering sleaze. Remember, paying […]

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Newsletter #734: The “Special BlogWell Edition: Social Media for Social Good” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} The power of social media is phenomenal — and with it, there are opportunities to do some truly […]

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An ethical way to earn a living as a blogger

Many people misunderstand my ongoing opposition to spam-shop Izea as opposition to bloggers earning a living.  To be clear: Bloggers have every right to have a business, to sell advertising, and make a living — if you follow the basic rules of ethics and disclosure that have existed for decades in all forms of media. […]

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You’d be fired if you paid for fake testimonials in your TV ads …

… so why would you even consider using a service like Izea to pay bloggers to write about you? Just because it's social media doesn't make it right. This isn't an issue of fine lines and gray areas: Writing an endorsement of a product you have never used is illegal and has always been illegal […]

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Aha! #9: Disclosure isn’t complicated

We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world […]

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You will always get caught

Belkin is the latest example of a company caught in an unethical word of mouth campaign. They had an employee paying for fake positive reviews, and trying to hide bad reviews. That’s unethical, sleazy, and they got caught. Read about it here: 1 2 3 and all over the web. This story wiped out any […]

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Aha! #9: It’s easy to be ethical

We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas were shared by some very large companies, and I wanted to share them with you.  We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, […]

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Anonymity vs. civility

It can get pretty nasty online.    Much of this nastiness comes from anonymity. People post comments with a bitter meanness that they would never use in a face-to-face conversation. I’m not a fan of anonymity. I think people should stand by their words.  That’s why I’m one of the founders of the disclosure movement. […]

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