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Tag Archives: discounts

Newsletter #820: The “Earn the Repeat Sale” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’ve earned the trust and respect of your customers, selling to them is much easier than selling to strangers. […]

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How to get people fighting to buy your old junk

REI is a genius retailer in so many ways. But my all time favorite is their semi-annual Garage Sale. You have to be a member to get in. They stack up all the returned stuff that is broken, slightly used, missing a piece, or is otherwise unsellable. They add little notes like, “you could get […]

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A cheap sample is better than a free sample

I love this offer from Paul Fredrick shirts: Get a custom dress shirt for $19.95. You chose the size, the collar, the cuffs. Here’s why it’s a great offer: They make great shirts (the most important thing in sampling). Tryers will love what they get. The low price attracts prospects — and screens out freeloaders. […]

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Make it easy for a fan to become a spokesperson

Don’t complicate the process of signing people up to become a company evangelist. Lululemon lets any fitness instructor get a 10% discount on the spot. They check the gym’s web site, look for the instructor’s name, and sign them up. (They don’t care if you teach one class or fifty. You’ll stand in front of […]

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