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Tag Archives: Disney

Social media is to be used for BLOWING PEOPLE’S MINDS WITH AWESOME.

March 12, 2014

Folks, the purpose of social media is not to spread little ads and promotions. Yick. Social media should be used to make friends with well-condsidered personal interactions. Here’s a well-played social media moment from a conference we hosted at Disney World. A guest tweeted: Disney responds:

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Newsletter #938: The “Anticipate It” Issue

May 23, 2013

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Customer service isn’t just about fixing problems after they happen — it’s also about proactively making sure your customers are happy. […]

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Newsletter #911: The “Make It a Mystery” Issue

November 15, 2012

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Mystery can be a great topic for word of mouth. People want to figure out the unknown, talk it over with […]

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Teasing your fans to get them talking

May 22, 2010

Who is going to tell their friends about Disney’s Toy Story 3? College kids, who were toddlers when the first one came out and kindergarteners for the second. They’re a big-spending group of highly connected social media evangelists. So Disney invites them to a preview screening … minus the last 15 minutes. The New York […]

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Newsletter #757: The “Inspire People” Issue

November 19, 2009

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] It’s more rewarding to work at a company that does its part to make the world better. You […]

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Newsletter #717: The “Make It Scarce” Issue

February 5, 2009

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Use scarcity to keep customers desperate for your products.    1> Get them up early   2> Keep them […]

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