An interesting question sent in by a reader: Hi Andy: I have a medical clinic business and would love your comment about an issue. We have about 15 doctors working in our clinics. At the end of every day we send an automated email to all patients seen that day asking for feedback, which is […]
The simplest way to get referrals
October 16, 2012
My new dentist, Dr. Michael Barbe, sent me a really nice handwritten thank you note after my first visit. He also politely asked me to mention him to my friends. He sent another note and a $20 Starbucks card to my friend Jon who referred me. (Jon wasn’t expecting it.) Pretty easy. Very classy. And […]
One simple change will make you stand out from the crowd
July 21, 2012
Would you rather go to the eye doctor … or the Eye Gym?! That simple name change for an Austin eye doctor turns a hard-to-market generic business into something worth talking about. When you have a great name: All your ads work better, because they’re easier to remember. You get more word of mouth, because […]
No reviews is not good news
June 3, 2011
An interesting question sent in by a reader: Hi Andy: I have a medical clinic business and would love your comment about an issue. We have about 15 doctors working in our clinics. At the end of every day we send an automated email to all patients seen that day asking for feedback, […]
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