This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Launching a business? We know that means you have a tight budget and an even tighter schedule. So we’ll get right to it: 1. Make great partnerships 2. Don’t overlook the right […]
How to get $48 in 15 seconds
June 14, 2013
The Dollar Shave Club is famous for building a business selling discount razors based on one fantastic viral video. But their real secret? It’s easy, easy, easy to buy from them. So when they launched a new product — butt wipes for men — I clicked the link. It took less than 15 seconds to […]
5 ways to generate WOM for a boring product or business
February 5, 2013
Here’s a guest post Stephanie Bullis, Word of Mouth Marketing Manager at Grasshopper, wrote for our WordofMouth.org project. Check out WordofMouth.org for more great word of mouth marketing tips like this every day. Not all products and services are as exciting as Google Glasses or Willy Wonka’s ever-lasting gobstoppers. When was the last time you expressed […]
Newsletter #876: The “5 Lessons from the Dollar Shave Club” Issue
March 22, 2012
Hi there! I need your help. My book is coming out in paperback and we’re hoping to get it stocked everywhere. You can help make it happen by pre-ordering a copy today. There are some great bonuses for pre-ordering — and if you like this newsletter, you’ll love the book. If you haven’t had a […]
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