I love this help-wanted ad right on the top of a Domino’s box. Cheap, effective, and precision-targeted to a dude at home eating a pizza and looking for a job. There are two great lessons from this simple tactic: Your next marketing tactic might be so simple and obvious that you’re missing it. Don’t forget […]
The person you’re looking for might be right in front of you
October 24, 2012
Newsletter #844: The “Get Great Feedback” Issue
August 4, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] One of the best ways to make better products and deliver better services is to get honest opinions of them. […]
Newsletter #803: The “Open Up” Issue
October 7, 2010
Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Good things happen when you open up, when you embrace transparency, and when you invite fans behind the scenes. A […]
Newsletter #789: The “Social Media Should be Easy” Issue
July 1, 2010
If you’re getting stressed about all the elaborate, expensive, shiny social tools out there — take a deep breath. Social media can be easy (and fun) and still profitable. A few examples here: 1> To share insider stuff 2> To offer simple deals 3> To thank your fans 4> Check it out: Convert YouTube videos […]
12 great brands teach you how to get word of mouth
June 26, 2010
Come to Word of Mouth Supergenius to hear fantastic real-world word of mouth success stories from great companies. I promise that these are some of the best case studies you’ll ever see. It’s July 20 in New York (full info here). Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer […]
Newsletter #783: The “Honesty is the Best Policy” Issue
May 20, 2010
[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Our moms were right: Honesty is the best policy. It’s true on the playground and it’s true (and profitable) in […]
Newsletter #764: The “Tasty Ideas” Issue
January 7, 2010
[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The food industry is a crowded market filled with lots of competitors and a limited number of stomachs, […]
How to engage in the nonstop online conversation about your brand — live with Domino’s Ramon De Leon
December 4, 2009
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]
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